We created a series of short films which transformed the image of UAZ Patriot car. We continue to lead the brand flagship product on its way from a regular SUV to a reliable partner in journeys and an everyday family car.
Results: over 12 000 000 views on three videos.
Launching new products
We maintained the launch of a brand-new UAZ Profi: from the concept to the handout at a dealer store.
We created solid positioning, developed unified design for all media, ran a successful launch campaign and ensured professional PR support.
Results: after one year, the brand took the second place in market share and keeps going up.
Building new brand media
Not only do we manage social media accounts of our brands, but we also build new media for the brands to have direct conversations with theitr audiences.
We know that social media are becoming the only source of information and we use that knowledge.
We create brand language and unique visual styles in new media.
Results: UAZ and Suzuki have the highest engagement and social media citation rates among the competition.
Building the real friendship with bloggers and journalists
Being a part or Youtube community, we know how to create top-notch brand integrations.
We don't wait for requests or attention from creators and bloggers. We generate our own ideas and select projects, shows and channels.
We understand how to work with both Youtube celebrities and niche creators.
Results: over 25 000 000 views of our customers brand integrations, as of 2019.
Creating unexpected newsbreaks
We venture outside the boundaries of traditional media and find hot topics.
Newsbreaks that don't need press releases to go viral.
Results: a 1,5 times increase in average visibility in media for UAZ and Suzuki
Unique projects in new formats
We are not afraid of new formats of consumer communication, so we may organise a stream even from an assembly line, as with UAZ Patriot in 2019.
Results: over 200 publications in media. Over 500 000 views on the 2-hour stream from the factory.
Turning haters into advocates
Thanks to live communication and genuine participation from ORM moderators and influencers, a potential customer changes their attitude to the brand, grows into making a purchase, becomes loyal to the brand, and later its advocate.
Results: 3-4 times reduction of negative responses to our brands in social media